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Friday 10 January 2014

IGNOU MBA SOLVED ASSIGNMENT AVAILABLE FOR THE SESSION JULY DECEMBER 2016


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Assignment Solutions are Available  for  JULY - DEC 2016 Submission
 
Assignment

Course Code : MS-01

Course Title : Management Functions and Behavior

Assignment Code : MS-01/TMA/SEM-II/2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. Planning and controlling go hand in hand. There can be no control without a plan and plans cannot be successfully implemented in the absence of controls. Controls provide a means of checking the progress of the plans and correcting any deviations that may occur along the way.”  Elaborate this statement and discuss the underlying concept referring to the experience you have in organizations you have worked in or familiar with. Briefly describe the organization, you are referring to.

2. What are various models of Decision making? Briefly discuss. Referring to your prior experience, discuss what model has been prevalent in the organization/s you have worked for or familiar with. Briefly describe the organizations you are referring to.

3. Discuss some of the syndromes of organizational maladjustment. Relate them with the experience you have had in the organizations you have worked for or familiar with. Briefly describe the organizations you are referring to.

4. What are the characteristics of effective work groups and role of a manager in managing group productivity?  Substantiate the response with your organizational experience or the ones you are aware of. Briefly describe the organization you are referring to.


ASSIGNMENT

Course Code : MS - 2

Course Title : Management of Human Resources

Assignement Code : MS-2 /TMA/SEM - II/2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study center.

1. Explain the process of human resource planning. Describe how HR forecast is carried out in the organisation you are working with or an organisation you are familiar with.

2. Discuss the concept of ‘competency mapping’. Explain any two methods of competency mapping that you are familiar with citing suitable organisational examples.

3. Define training and distinguish it from learning. Assume you are responsible for training of employees in a large organisation. Discuss how you will make training a strategic function. Illustrate.

4. Discuss the motivational aspects of reward system in an organisation. Analyse the recent trends in reward system in Indian organisations and suggest measures to improve.



 
ASSIGNMENT

Course Code : MS-03

Course Title : Economic and Social Environment

Assignment Code : MS-03/TMA/SEM-II/2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. Discuss socio-cultural environment of business and its importance to business giving examples.

2. What are the objectives of public sector and how far these objectives have been achieved? Critically analyse.

3. What reforms have taken place in the small scale sector and what is their contribution? Discuss with examples.

4. In what way trade policy reforms contribute to enhancing India’s competitiveness in the International Market? Explain in detail.

5. Discuss in detail various measures involved in the process of privatisation.

6. “Neglect of agriculture is the major sin of economic reforms.” Examine the statement in detail.


ASSIGNMENT

Course Code : MS-04

Course Title : Accounting and Finance for Managers

Assignment Code : MS-04/TMA/SEM-II/2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the Coordinator of your study centre.


1. Take an organization of your choice & find out how the Accounting Reports are prepared by them and how these reports are useful for managers while making decisions relating to the activities of a Business.

2. Prepare the Cash Flow Statement for XYZ Ltd. for the year 2015-16 and analyze its cash flow position.

Balance sheet of XYZ Ltd. on 31st March Liabilities & Equity
   

2016

(Rs. in Lakh)
   

2015

(Rs. in Lakh)

Equity Share Capital

Reserves & Surplus

P & L Balance

L. T borrowings

Current Liabilities

Provision for taxation

Proposed Dividends
   

1100

400

270

600

270

240

110
   

1000

200

250

500

200

150

100

Total
   

2990
   

2400

Assets

Gross Fixed Assets

Less: Accumulated Dep.

Net Fixed Assets

Long-term Investments

Inventories

Debtors

Cash and bank balance

Loans and advances

Total
   



1500

780

720

500

380

240

100

1050

2990
   



1200

600

600

400

200

160

60

980

2400

P & L Accounts for the year 2006-07 (as on 31st March, 2016)

Income
   

(Rs. In lakh)

Sales

Other income

Stock Adjustment
   

2520

304

36

Total
   

2860

Expenditure

Raw Material Consumed

Manufacturing expenses

Administrative expenses

Selling & distribution expenses

Depreciation

Interest
   

1430

280

160

130

180

110

Total
   

2290

Profit before tax (PBT)

Provision for Taxes

Profit after tax (PAT)

P & L at the beginning of the year

Profit available for appropriation

Transfer to reserves

Proposed dividends (incl. div. tax)

Balance profit carried to B/S
   

570

240

330

250

580

200

100

270

The following additional information has been provided regarding the firm:

(i) Current liabilities denote amount that is payable to suppliers.

(ii) Raw materials constitute 80% of the inventory balance of the firm.

(iii)Loans and advance include income tax paid Rs. 240 lakh (previous year Rs. 150 lakh)

(iv) During 2015-16 10 lakh of equity shares of Rs. 10 each were issued at par. Long-term loans raised during the year amounted to Rs. 160 lakh.

 (v) The interest shown in the P&L account has actually been paid for in cash and other income is realized in cash.

3. With the help of a suitable illustration, explain how the costs and volume influence profit of a business.

4. A Company is considering to replace an existing machine for which two suppliers have given quotation. Supplier A has proposed a machine costing Rs. 180 lakh that uses the existing boiler while supplier B has quoted for the machine Rs. 110 lakh but that requires modification in the existing energy supply system costing Rs. 30 lakh. The machines have a life of 10 years and can be sold for 5% and 10% of the original cost respectively for Suppliers A and B. The additional working capital requirement expressed as % of revenue are 20% and 25% respectively because of larger requirement of fuel for the machine from Supplier B. The details are condensed below:

(Rs. in lakh) Supplier A
   

Supplier B

Price of machine

Annual Cash flows

Revenue

Operating cost

Working capital (% of revenue)

Salvage value % of cost
   

180

200

150

20%

20%
   
135

205

155

25%

5%
                 


The firm charges depreciation on SLM basis with zero book value and has a tax rate of 35% for all kinds of income. The cost of capital for the firm is 12%
Which of the suppliers should the company prefer?
(a) as per NPV rule
(b) as per IRR rule.
5. How would you judge the efficiency of the management of working capital in a business enterprise? Explain with the help of hypothetical data.


ASSIGNMENT

Course Code : MS-05

Course Title : Management of Machines and Materials

Assignment Code : MS-05/TMA/SEM-II/2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. There are many stages involved in bringing a new output to the market. Why can’t the stages be performed in smooth sequence.

2. What do you understand by work study, method study and work measurement? Highlight the basis steps involved.

3. What is batch production? Under which circumstances it is used? Discuss some features of batch production.

4. Briefly discuss the terms:-

1) Acceptance Sampling

2) Process Control Charts

5. Discuss some of the important and frequently used systems for Stores Accounting.


ASSIGNMENT

Course Code : MS - 06

Course Title : Marketing for Managers

Assignment Code : MS-06/TMA/SEM - II/2016

Coverage : All Blocks

Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. (a) What do you understand by the term “Marketing”? Discuss the scope and importance of marketing function in the current Indian Business Environment.

(b) Effective Marketing is the result of proper blending of marketing mix elements. Elaborate the above statement with two suitable examples by taking one each from an FMCG and a consumer durable product/Brand of your choice.

2. (a) What are the major reason that marketers undertake segmenting their markets periodically? Explain with suitable example of your choice.

(b) Explain briefly the concept of Product Life Cycle (PLC). To what extent monitoring PLC helps enable in accomplishing the marketing objectives of the firm in the following situations:

i) Mobile Hand Set .

ii) Fresh fruit juice.

3. (a) As a Manager, briefly discuss the various considerations involved in the design of marketing organization in the following scenario:

i) Large scale cement manufacturing company

ii) North based woolen garments manufacturer.

(b) Discuss the key steps involved in the selling process. Explain with a suitable example.

4. (a) What is Marketing Research? How do the outcome/results of research help in decision making process? Elaborate by taking an example.

(b) Briefly explain how marketing research helps in New Product Development process/strategy. Discuss the key steps that you would consider in such a development process for the brand extension of a premium toilet soap.


ASSIGNMENT

Course Code : MS - 07

Course Title : Information Systems for Managers

Assignment Code : MS-07/TMA/SEM - II/2016

Coverage : All Blocks

Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. Describe the management functions at various levels in the context of relationships between management and information needs.

2. Describe the role of transaction processing system in management functions. Briefly mention the subsystems of operations management.

3. How do Information systems contribute the Total Quality Management (TQM)? Justify your answer with examples.

4. Why is data mining being put to use in more and more businesses? Also, briefly mention some popular data mining techniques. .

5. Write short notes on:

a) Hyper Text Transfer Protocol (HTTP) & File Transfer Protocol (FTP)

b) Business software solutions provided by Microsoft

c) Features of JAVA


ASSIGNMENT

Course Code : MS - 8

Course Title : Quantitative Analysis for Managerial Applications

Assignment Code : MS-8/ TMA /SEM - II /2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. Explain the Gauss – Jordan Method for solving a system of linear simultaneous equation with the help of an example.

2. Coefficients of variation of two series are 75 percent and 90 percent, with standard deviations 15 and 18, respectively. a) Obtain the mean of the two series, b) Also comment which of the two is better represented by its mean.

3. Bottled sweet milk stored in a godown is reported to have gone sour. A test check revealed that milk in 25 percent of the bottles is unfit for consumption. The salesman at a retail outlet offers 5 bottles for sale on demand, find the probability that milk will be unfit for consumption a) exactly in 2 bottles, b) at least in 2 bottles, and c) at the most in 2 bottles.

4. A sample survey of tax-payers belonging to business class and professional class yielded the following results:
     

Business Class
   

Professional Class

Sample size
   

N1=400
   

n2=420

Defaulters in tax payment
   

x1=80
   

X2=85

Test the hypothesis at α = 0.01 level of significance that defaulter rate is the same for the two classes of tax-payers.

5. Write short notes on:

i) Mixed Auto-regressive moving average models

ii) Least Squares Criterion

iii) Rank Correlation.


ASSIGNMENT

Course Code : MS-9

Course Title : Managerial Economics

Assignment Code : MS-9/TMA/SEM-II/2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. Describe Incremental Cost. Differentiate between Incremental Cost and Equi- Marginal Principle. Explain how does consumer maximize utility with the help of Equi-Marginal Principle?

2. A firm’s demand function is given as P=32-6Q and the average cost function as AC=Q2 – 7.5Q+50+2/Q. Calculate the level of output Q which:-

a) maximizes total revenue

b) maximizes profits

3. Discuss Long- Run Cost Functions. Why long run cost curve is called a planning curve and explain how does it help in future decision making process?

4. Why is there a kink in the market demand curve of oligopolists? Explain price rigidity of the Kinked Demand Curve.

5. Briefly describe the characteristics of perfect competition, monopoly, monopolistic competition, and oligopoly markets. Identify any four products one each from these markets.

6. Write short notes on the following:-

a) Direct and Indirect Costs

b) Price Leadership

c) Peak Load Pricing


ASSIGNMENT

Course Code : MS - 10

Course Title : Organisational Design, Development & Change

Assignment Code : MS-10/TMA/SEM-II/2016

Coverage : All Blocks

Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study center.

1. Describe how organisation acts as a system. Explain with the help of examples.

2. Explain the universal perspectives on organisational design citing suitable organisational examples.

3. Explain the contemporary approaches to job design with the help of examples.

4. Discuss the process and significant dimensions of institution building with illustration.

 
ASSIGNMENT

Course Code : MS - 11

Course Title : Strategic Management

Assignment Code : MS-11/TMA/SEM - II/2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. What do you understand by a ‘Mission Statement’? Can there be a strategy without a mission statement? Justify giving examples.

2. What determines the intensity of competition as per Porter’s Model? Identify the hey strategic factors of the firm you are acquainted with, in its external environment.

3. Describe corporate culture. Do you think that a corporate culture can be changed? Justify your answer with the help of suitable examples.

4. Explain with the help of relevant examples expansion through integration.

5. Suppose you are a Manager (Strategy). Try to develop a model for evaluation and control process of your organization.


ASSIGNMENT

Course Code : MS - 25

Course Title : Managing Change in Organisations

Assignment Code : MS-25/TMA/SEM - II/2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. Discuss the concept of planned organisation change with the help of organisational examples.

2. Explain different reasons and techniques of process based change citing examples.

3. Describe the model as a diagnostic guide and its key features with the help of examples.

4. Enlist the key skills in managing organisational change citing examples.


ASSIGNMENT

Course Code : MS - 26

Course Title : Organisational Dynamics

Assignment Code : MS-26/TMA/SEM - II/2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. Why do groups get formed? What are the stages of group development in an organizational situation? Relate the process with your organizational experience or the ones you are aware of. Briefly describe the organization and the situation you are referring to.

2. What is Stress? What is the concept and stages of Burnout? Describe the concepts relating to your organizational experience or the ones you are aware of. Briefly describe the organization and the situations you are referring to.

3. Explain the concept of self empowerment, and Power enhancers of leaders in organizational set ups.

Explain power enhancers with examples you are aware of. Describe the context and the organization you are referring to.

4. Briefly describe the forms of strategic alliances. Also describe briefly the tenets of strategic alliances.

Draw from your experience or knowledge referring to the operational aspects of strategic alliances and critically analyse the reasons what makes or mars strategic alliances in organizational setups.

ASSIGNMENT

Course Code : MS - 27

Course Title : Wage and Salary Administration

Assignment Code : MS-27/TMA/SEM - II/2016

Coverage : All Blocks

Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. Explain the concept and structure of compensation. Describe the functions and responsibilities of compensation programme of an organization you are familiar with.

2. Explain the purpose and application of the payment of wages Act, 1936. Describe the concept of deduction from wages and limits on the total amount of deduction can the fine be deducted from wages of an employed persons? If so, subject to what conditions.

3. What do you understand by the concept of wages, explain the concept of basic wage through examples. Why dearness is allowance an integral part of pay packet, explain how is it administered?

4. Define “incentives”. Bring out their advantages and limitations. Explain the various individual and group incentive plans and their respective merits and demerits.

5. Describe the tax planning for employee compensation in any organization you are familiar with. Explain the tax implications of employee compensation package to the employer and employees.


ASSIGNMENT

Course Code : MS - 28

Course Title : Labour Laws

Assignment Code : MS-28/TMA/SEM - II/2016

Coverage : All Blocks

Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. Explain the concept of social justice in relation to industrial jurisprudence. Describe the influence of ILO Conventions and Recommendations on Labour Legislation in India.

2. Describe the scope and coverage of the Mines Act, 1952. Discuss the enforcement of the Act and the provisions regarding working hours and limitation of employment under the Act.

3. Define object, scope and coverage of the Industrial Employment (standing orders) Act, 1946. What are the Acts or Omissions on the part of a workman which amount to misconduct under the Act?

4. Distinguish between Minimum, Fair and Living wages. Explain the powers which the government can exercise under the minimum wages Act, 1948. Describe the objective of the minimum wages Act. To what extent do you think this objective has been attained?

5. What is the object of the Employee provident Funds and Miscellaneous provisions Act, 1952? Explain the various modes in which the Central Provident Fund Commissioner can recover arrears of any amount due from any employer under section 8 of the Act?




ASSIGNMENT

Course Code : MS - 29

Course Title : International Human Resource Management

Assignment Code : MS-29/TMA/SEM - II/2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1) Enumerate different approaches to organisational structures in MNCs. Discuss different modes of operation in MNCs citing suitable examples.

2) What are different approaches to staffing function in MNCs. Describe different staffing methods adopted by MNCs with the help of relevant organisational examples.

3) Compare and contrast leadership style followed in Japanese and French firms citing suitable examples.

4) Explain the role of HR managers in mergers and acquisitions in international perspective. Discuss the issues and concerns arising out of these citing examples.


ASSIGNMENT

Course Code : MS - 44

Course Title : Security Analysis and Portfolio Management

Assignment Code : MS-44/TMA/SEM - II /2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. Define Investment. Discuss the effect of changes in investment environment on investment decisions. Explain the various types of risks involved in investment.

2. (a) What is 'Primary Market’? Discus the important developments that have taken place recently in Indian primary market. .

(b) What do you understand by Initial Public Offer (I.P.O.)? Who are allowed to make

an I.P.O.?Discuss the salient features of the SEBI guidelines on I.P.O.

3. (a) Critically evaluate the fundamental analysis. How is it useful to a prospective investor?

(b) What are the various techniques of technical analysis? Explain the various challenges

to technical analysis.

4. (a) What is Markowitz Portfolio Theory? Explain the basic assumptions of Markowitz Theory.

(b) Explain the logic of the Arbitrage-Pricing Theory (APT). Compare and

contrast with the Capital Asset Pricing Model (CAPM) ?

5. Critically evaluate the three formula plans and suggest modification, if any, to make them useful for investors in Indian Stock Market.


ASSIGNMENT

Course Code : MS - 45

Course Title : International Financial Management

Assignment Code : MS-45/TMA/SEM - II /2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. What are the main features of the exchange rate regime that was designed at Bretton Woods? Explain and distinguish between Fixed Exchange Rate and Floating Exchange Rate system. Which one is more suitable and why?

2. Explain the Purchasing Power Parity Theory with the help of an example. Can there be deviations also from Purchasing Power Parity relationship? If so, what factors are responsible for the same?

3. What do you understand by Exchange Rate Exposures? Describe different types of exchange rate exposures and the techniques used to manage them.

4. Why is cost of capital important for a firm? Explain the reasons for variations in the cost of capital across different countries. Describe the factors contributing to differences in the risk-free rate and the risk premium

5. How is working capital management in multinational enterprises different from that of domestic enterprises? Discuss the transactions incorporated under intra-corporate transfer of funds and the variables which influence such transfers.




ASSIGNMENT

Course Code : MS - 46

Course Title : Management of Financial Services

Assignment Code : MS-46/TMA/SEM - II /2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. Select any financial service of your choice and discuss the impact of technology on that service.

2. Study any Stock Exchange of your choice and explain its organizational structure. Also discuss the recent developments that have taken place in that organization.

3. Discuss the various products that are being offered by a Mutual Fund of your choice to investors. Which of these schemes according to you are suitable to which class of Investors?

4. What functions are undertaken by National Housing Bank? Discuss the powers vested in it to regulate and supervise the housing finance companies.

5. Discuss in detail about any two non-life insurance policies that are relevant to each, an individual and an organization.


ASSIGNMENT

Course Code : MS - 55

Course Title : Logistics and Supply Chain Management

Assignment Code : MS-55/ TMA/SEM - II /2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. Every organization has to move materials to support its operations. Take the case of a poultry that deals in eggs, meat products and a range of related goods. What materials are moved in this case?

2. An integrated supply chain is a convenient notion, but it does not reflect real operations. An organization is only really concerned with its own customers and suppliers, and does not have time to consider other organizations further along the chain. Do you think that this is true?

3. Give various supply chain information categories. Give examples of information contained in these categories with reference to a FMCG company.

4. Managers can be tempted to use the easiest measures of performance, or those that show themselves in the best light. What are the consequences of this? Can you give examples of problem this create?

5. Take the example of a nationalized bank and discuss how it is cutting costs and improving customer service by changing its supply chain from brick and mortar branches to ATM’s and phone & net-banking.


ASSIGNMENT

Course Code : MS - 56

Course Title : Materials Management

Assignment Code : MS-56/ TMA/SEM - II /2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. What is the need of implementing materials management quality improvement process? How does TQM support in creating customer value in materials management?

2. “Ethical conduct in purchasing depends, to a large extent, on the local culture to which the purchasing agents and suppliers belong”. Comment!

3. Discuss the various types of inventory carried by a manufacturing organization. In what types of inventories can the EOQ and order level polices be used, and in what types of inventories will the use of MRP be more effective?

4. What do you understand by the term codification? What type of information should be built into a code? What are the objectives of codification? List the different systems used to codify materials.

5. Explain how a performance appraisal system can be used in the context of materials management. What are the metrics of performance appraisal in materials management?


ASSIGNMENT

Course Code : MS-57

Course Title : Maintenance Management

Assignment Code : MS-57/TMA/SEM-II/2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. What is reliability centred maintenance? What are the important steps involved in implementing it in any plant?

2. What is the importance of maintenance budgeting? Give the advantage of Zero Based Budget.

3. A remote control unit has 25 components in series. Each component has a reliability of 0.999. What is the reliability of the remote control unit? If it is desired to have a reliability of 0.996 for 3000 hours of operation, what should be the failure rate of each component? Assume that the time to failure for each component is exponentially distributed.

4. Define hazard rate the discuss the three periods or regions of the life cycle of a unit or device as illustrated by the ‘bath-tub’ curve.

5. How can be questionnaire for ‘Maintenance Audit’ prepared? What is the main difference of audition result areas compared to auditing management processes?

6. Write short notes on the following:

a) Maintenance windows

b) Cost Absorption and Cost Apportionment

c) Design and Maintainability

d) Maintenance Audit


ASSIGNMENT

Course Code : MS-58

Course Title : Management of R&D and Innovation

Assignment Code : MS-58/TMA/SEM-II/2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. What does the „creative process‟ mean? Describe and comment upon the elements of the creative process. It is necessary that the stages in the creative process should occur in a certain order?

2. Discuss the rationale of partnership in innovation and R & D. “The need for partnership for innovation was never felt more than as it is today”. Examine the statement. Why is the need for partnership in innovation felt more strongly today?

3. Gilletee‟s invention of „twin blade‟ design of shaving razor propelled it into position of „market leadership‟. Give five other criteria which you consider as the most relevant for evaluating this invention. Give reasons for your choice.

4. Compare the main features of the technology policy of Indian and some other countries e.g. U.S.A., U.K., and Japan. Offer you suggestions for improving the technology policy persuade in India.

5. Is India industry giving emphasis to technology development? Discuss. Is Government in your view providing sufficient financial support measures for technology development in India?

6. Write short notes on the following:

a) Guided Imaging

b) The Matrix organization

c) SIDBI

d) Total Quality Design (TQD)


ASSIGNMENT

Course Code : MS - 66

Course Title : Marketing Research

Assignment Code : MS-66/TMA/SEM - II/2016

Coverage : All Blocks

Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. a) What do you understand by the term Marketing Research? Why it is necessary for firms to seriously consider and undertake research activities on a continuous basis? Elaborate with suitable example of your choice.

b) Make a visit to any firm/company from you location on you are associated with and try to study how marketing research activities are being initiated, conducted and implemented in the firm. Report your observations and offer your recommendations accordingly.

2. a) What is research design? Briefly discuss the four types of research design. You are familiar with. Illustrate each of these methods accordingly.

b) In the entire research process, data collection is the key activity which enables to archive the set research objectives. Critically discuss and evaluate the above statement with suitable illustration.

3. a) Discuss the various sources of collecting primary data and secondary data for a marketing research project.

b) What is sampling? Discuss the major sampling techniques available to the researcher for undertaking a research project. Comment on their limitation.

4. a) Design and construct a suitable questionnaire for the following:

i) Primary survey to be conducted to study the customer satisfaction among motorcycle owner.

ii) Television viewing habits among senior citizens (retired and elderly)

iii) Commuters perception and amenities offered by state road transport organizations.

b) Distinguish qualitative research and quantitative research with suitable illustrations.


ASSIGNMENT

Course Code : MS - 68

Course Title : Management of Marketing Communication and Advertising

Assignment Code : MS-68/TMA/SEM - II/2016

Coverage : All Blocks

Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. (a) Why a sound knowledge of the customer in terms of the needs, preferences, motivation and behavior is paramount importance for advertisers for designing and formulating a suitable marketing communication strategy. Discuss at length with a suitable illustration.

(b) Trace the major changes that have taken place in the India media scene both in the urban as well as rural set. Elaborate and propose suitable strategies for advertisers to cope these charges.

2. (a) Propose and explain the promotion campaign for the following product which are at the growth and maturity stage of their PCC.

i) Top end Smart Phone – (growth stage)

ii) Tablet /Laptop – (maturity stage).

(b) “Advertiser who ignore research are as dangerous as general who ignore decodes of enemy signals”. Discus the reasons why research becomes vital in marketing communication.

3. (a) Explain the relevant concepts characteristics and issues related to media planning function. Elaborate on the role and responsibilities of a media planner in relation to the advertiser and the client being serviced.

(b) What is direct marketing? Discuss its scope and application areas in the marketing of products/services with two suitable examples.

4. (a) Make a visit to any advertising agency in your location or you are associated with try to gather/collect information with respect to its working in terms of its functions, structure and agency relation ship with client.

(b) Internet has revolutionized the way business is conducted and emerged as a strong medium. Discuss the reasons and comment on the advantages and disadvantages that it offers both for the firm and the customer.




ASSIGNMENT

Course Code : MS - 611

Course Title : Rural Marketing

Assignment Code : MS-611/TMA/SEM - II/2016

Coverage : All Blocks

Note : Attempt all the questions and submit them to the Co-ordinator of your study centre latest by 31st October, 2016.

1. Discuss the rural environment in terms of the infrastructure available for marketing. How does this environment affect the marketing decisions and opportunities? Explain taking the example of banking services.

2. You are a cellular telecom operator with strong roots in the urban markets. Due to saturation in the existing urban markets, you now want to expand into rural areas. How would you modify your current marketing mix strategies according to the rural consumers? Discuss.

3. Explain the importance of branding and packaging decisions in rural marketing.

4. What are the commonly used methods of sales promotion directed at the consumers? Identify and describe some rural sales promotion efforts aimed at generating trial.

5. Briefly explain the factors that influence buyer behavior in the rural context, highlighting the impact of Family Life Cycle.

6. Explain the role of Melas and Haats in rural distribution.


ASSIGNMENT

Course Code : MS - 612

Course Title : Retail Management

Assignment Code : MS-612/TMA/SEM - II/2016

Coverage : All Blocks

Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. a) You are advised to undertake literature review (secondary data) from various sources pertaining to the Indian retail sector. Based on the data so obtained ascertain the major factors that have contributed in driving the growth of the sector. Besides make a list of the challenges that the sector is currently facing and offer possible remedial measures to overcome the same. (you can make assumptions accordingly).

b) What do you understand by the term “Wheel of Retailing”? Pick up any two examples of your choice to explain the same.

2. a) Who is a retailer and what makes him significant in the whole process of retailing. Discuss with suitable example.

Elaborate on the major activities that a retailer undertakes in the following situation and why?

i) Multi brand men’s readymade Apparel store.

ii) Chain of computer training centers.

b) Discuss the major considerations involved in strategic planning process for retail business.

3. a) The Commercial success of every retail business lies in the right choice of location. Justify the above statement with two retail business of your choice by evaluating the criteria for choosing a specific location that contributed for the success of the store.

b) Define and discuss the term “Merchandizing” in retailing.

What makes merchandising a critical function in the growth of the retail business explain citing a suitable example.

4. a) Why and how does pricing assume strategic significance in retail business? Briefly explain the most commonly adopted pricing methods by retailer with suitable examples.

b) Discuss the ethical responsibilities of a retailer? Explain how does it impact the overall business.

Course Code : MS-91

Course Title : Advanced Strategic Management

Assignment Code : MS-91/TMA/SEM-II/2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. a) Define corporate planning. Describe the process of corporate planning in detail.

b) What are the implementation issues involved in corporate planning?

2. Write a note on the importance of Government initiatives taken to boost good Corporate Governance.

3. Discuss various market structures and their impact on competition.

4. Briefly discuss e-business and the steps involved in formulating an e-business plan.

5. Present couple of cases / applications of Knowledge Management (KM) and discuss the KM architecture adopted in those applications. Do you believe that KM can improve competitiveness of a firm? Give reasons.

6. a) Describe the nature of corporate philanthropy citing examples.

b) Write a note on ethics of consumer production and marketing.


ASSIGNMENT

Course Code : MS - 94

Course Title : Technology Management

Assignment Code : MS-94/TMA/SEM - II/2016

Coverage : All Blocks

Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. How is technology helpful in designing the business strategies of a firm? Explain with the help of a suitable example.

2. List out of the various routes of technology transfer. Choose a firm you are acquainted with, which has adopted a specific route of technology transfer for its product. Discuss the merits and demerits involved in adopting the specific route by the firm.

3. Discuss the different phases of diffusion. Explain how the diffusion process can be improved in a firm.

4. What do you understand by Technology Management Group? Explain why is it essential for an organization to have a Technology Management Group?

5. Why is development and training of human resources important as a part of technology organization for a firm? Explain giving examples.


ASSIGNMENT

Course Code : MS - 95

Course Title : Research Methodology for Management Decisions

Assignment Code : MS-95/TMA/SEM - II /2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. Does exploratory research always lead to conclusive research? Give adequate examples to explain your perspective?

2. What is a research hypothesis? Do all researches require hypotheses formulation? Explain.

3. What should be the ideal structure of a research report? What are the elements of the proposed structure?

4. A social organization claiming to be promoters of sex education sought the views of parents from the three Indian states of Punjab, Bihar and Gujarat on introducing sex education at the school level. The views of 80 parents selected at random from each of the three states were found as under:
     
Punjab
   
Bihar
   
Gujarat

In favour
 50
 20
 45
Against
   
30
   
60
   
35

Do the sample data provide enough evidence to support the view that the proportion of parents in favour of introducing sex education in schools is the same in all the three states? Use α = 0.01.

5. Write short notes on:

i) Footnotes

ii) Exploratory Research

iii) Use of factor analysis.

                                                                                                  

ASSIGNMENT

Course Code : MS - 96

Course Title : Total Quality Management

Assignment Code : MS-96/TMA/SEM - II/2016

Coverage : All Blocks

Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1. List and explain the four major quality eras. Choose an organization of your choice and evaluate its present status regarding the quality eras.

2. What are the seven deadly diseases associated with the traditional management practices? Explain.

3. What do you understand by Modes of learning? What in your opinion is the role of learning modes in the performance of employees of an organization? Discuss.

4. Select one common problem in the firm you are acquainted with and apply the PDCA cycle to solve it.

5. Explain Quality Planning using a quality planning road map.


ASSIGNMENT

Course Code : MS-97

Course Title : International Business

Assignment Code : MS-97/TMA/SEM-II/2016

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre. Students registered for the Course MS-97 for July 2015 should attempt questions from Part-I and those registered for July 2016 should attempt questions from part – II.

Part – I

1. a) What is corporate life cycle theory? Explain its various stages with examples.

b) Explain the different modes of entry into international business. Give illustrations.

2. Discuss different stages of evolutionary patterns of organizational structures of international business with suitable examples.

3. Explains the accounting problems in relation to multinational control system.

4. Human resource is considered crucial for success of multinational enterprises (MNEs). What management practices of MNEs, according to you, are the best? Explain in detail.

5. Why is the need for multilateral intervention felt in international trade and business? What institutional framework has been evolved in this regard?

6. Write a note on environmental volatility and international business.



Part - II

1. Explain the benefits and importance of International Business. Identify the challenges in International Business giving examples.

2. Explain the various trade blocks and discuss some of the major trade blocks in the world.

3. Describe the concept of and need for Strategic Alliances. Discuss the comprehensive model of Strategic Alliances and Networks.

4. Discuss the strategic issues in International Operations Management.

5. What is the role of corporate philanthropy in corporate governance? Discuss citing examples.

6. Write short notes on the following:

a) Effects of Globalisation

b) Legal Environment


ASSIGNMENT

Course Code   :               MFP – 4

Course Title   :Currency and Debt Markets

Assignment Code        :               MFP - 4/TMA/SEM-II/2016

Assignment Coverage              :               All Blocks

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the coordinator of your study centre.

1.Briefly explain the structure of the currency markets in India. Explain the difference between exchange traded and OTC derivatives market. Explain the meaning of derivatives and discuss the major currency derivative products that are traded.

2.(a) What are currency swaps? Explain how is it used to reduce cost of borrowings?

(b)What are Forward Rate Agreements (FRAs)? Explain how FRAs can be used to hedge currency risk

3.Explain the following

(a)Put Call Parity

(b)Delta Hedging

4.Explain the structure of the Indian Debt Market and briefly discuss the various instruments that are traded in the debt market in India.

5.(a) What is meant by 'Duration' of a bond? How is the duration and modified

Duration of a bond calculated

(b)What are 'Interest Rate Futures’? Explain the process of pricing of interest rate futures.


MFP-5: PROFESSIONALS IN FINANCIAL MARKETS PRACTICE

ASSIGNMENT

Course Code   :               MFP – 5

Course Title   :Professionals in Financial Markets Practice

Assignment Code        :               MFP - 5/TMA/SEM-II/2016

Note: Attempt all the questions and submit this assignment on or before 31st October, 2016 to the Coordinator of your study centre.

1.What is a Brokerage House? Describe the different types of brokerage houses. Meet a Broker of your choice and discuss the various activities undertaken by a Broker.

2.Explain ‘Due-diligence’ and the benefits accruing from a well conceived and effectively executed due-diligence process. Describe the different documents that are required for financial and accounting due-diligence.

3.Define Venture Capital Undertaking. What are the activities undertaken by a venture capitalist in the whole investment process right from receiving a reference to exiting from the Venture Capital Undertaking?

4.Explain the term ‘Money Laundering’. Discuss the process of Money Laundering. What are the avenues which have been recently tried by Money Launders?

5.What are the qualities of a good equity Research Firm? Discuss the rules and regulations enforced by SEBI on these firms.


ASSIGNMENT

Course Code : MS - 21

Course Title : Social Processes and Behavioural Issues

Assignment Code : MS-21/TMA/SEM - 01 /2016

Note : Attempt all the questions and submit this assignment on or before 30th April, 2016

to the coordinator of your study centre.

1. Describe the emerging scenario of corporate governance and business ethics.

Collect instances of corporate governance and business ethics practices followed

by organisations. Briefly describe the organizations you are referring to.

2. Describe the process of perception. How behaviour is influenced by perception?

Explain with the help of examples

3. What is persuasion? Explain the relevance of persuasion in organizations citing

examples.

4. Roles and norms are control mechanisms of groups. Discuss with the help of

examples.

5. Define political behaviour and enlist the factors that contribute to organisational

politics citing examples.

ASSIGNMENT

Course Code : MS - 22

Course Title : Human Resource Development

Assignment Code : MS-22 /TMA/SEM - I/2016

Note: Attempt all the questions and submit this assignment on or before 30th April, 2016

to the coordinator of your study centre.

1. Discuss the process of coaching. What are the basic steps followed in conducting

coaching and mentoring in an organization? Explain with an example.

2. What is compensation system? Explain how reward management is carried out in

an organisation citing relevant examples.

3. What is international theory building in HRD? Explain the HRS trends in multi

national companies.

4. What is 360 degree feedback? Explain how 360 degree appraisal is carried out in

an organisation. Cite examples.

ASSIGNMENT

Course Code : MS - 23

Course Title : Human Resource Planning

Assignment Code : MS-23 /TMA/SEM - I/2016

Note : Attempt all the questions and submit this assignment on or before 30th April, 2016

to the coordinator of your study centre.

1. Explain the forecasting demand for employees. Describe various issues in demand

forecasting with suitable examples from an organization you are familiar with.

2. What do you mean by job evaluation? Describe the methods of job evaluation being

used in an organization you are familiar with. Discuss advantages and disadvantages

of the job evaluation methods.

3. Explain the meaning of orientation, objectives, policy and contents of orientation.

Describe the orientation programme of any organization you are familiar with.

4. What is career planning? Discuss the aims and objectives of career planning.

Describe the benefits of career planning with suitable examples from any

organization you are familiar with.

5. Explain the concept, need and the scope of the Human Resource audit. Describe the

essential steps being used in the auditing process of any organization you are familiar

with.Depreciation Income Tax Payable in four installments of which one falls in the next financial year Rs.

3,00,000

1,08,000

96,000

1,20,000

30,000

18,000

12,000

60,000

Additional Information is as follows:

- Credit given by suppliers of materials is 2 months

- Credit allowed to customers is 1 month

- Wages are paid half month in arrear

- Manufacturing and administrative expenses are paid one month in arrear

- Selling and distribution expenses are paid quarterly in advance

- The company wishes to keep one month stock of raw material and also of finished

goods

- The company believes in keeping cash of Rs. 50,000 including the overdraft limit of

Rs. 20,000 not yet utilized by the company.

3. (a) Why are the Letters of Credit (LCs) known as non fund based working capital finance and what role do they play in facilitating trade?

(b) Is it right to say that the LCs do not involve any financial obligation or risk on the part

of the issuing banker? Give your comments.

4. What do you mean by ‘Short Term Integrated Funds Planning’? Discuss whether this

planning is really practiced in the corporate world in India.

5. Identify the major players in the Indian Money Market. Discuss the major hurdles they

face in their operations.
ASSIGNMENT

Course Code :           MS - 24

Course Title  :           Employment Relations

Assignment Code    :           MS-24 /TMA/SEM - I/2016

                      

Note : Attempt all the questions and submit this assignment on or before 30th April, 2016

to the coordinator of your study centre.

1.Describe the Industrial relations in India. Discuss the current developments in industrial relations and high light the current issues and challenges in Industrial relations with suitable examples.

2.Explain the obligations, rights and functions of trade unions. Discuss the present position of trade unions in India. What are your suggestions for strengthening of trade unions in India?

3.Explain the concept and objectives of Workers Participation in Management (WPM). Describe the historical development of workers participation in management. Discuss the workers involvement practices of an organization with which you are familiar.

4.Explain the meaning and content of the grievance. Describe the grievance mechanism of an organization you are familiar with. Discuss various approaches of grievance resolution, in your opinion which approach is most effective?

5.Explain the impact of specialization, centralization and globalization on new employment relations. Discuss the recent developments in employment relations in an organization you are familiar with.

ASSIGNMENT

Course Code : MS-41

Course Title : Working Capital Management

Assignment No. : MS-41/TMA /SEM-I/2016

Note : Attempt all the questions and submit this assignment on or before 30th April, 2016 to the coordinator of your study centre.

1. Collect the Financial Statements of any two firms from the same industry for 2014-2015 and calculate their Efficiency, Liquidity and Structural Ratios. Based on these ratios give your views on the working capital management of these firms.

2. The Ratan Corporation sells goods earning a gross profit of 25% on sales. You are required to prepare a Statement showing the Working Capital requirement of the company adding 10% margin for contingencies from the annual figures given below : Sales Materials used Wages Manufacturing Expenses Administrative and other Expenses Selling and Distribution Expenses Depreciation Income Tax Payable in four installments of which one falls in the next financial year

Rs. 3,00,000 1,08,000 96,000 1,20,000 30,000 18,000 12,000 60,000 Additional Information is as follows: - Credit given by suppliers of materials is 2 months - Credit allowed to customers is 1 month - Wages are paid half month in arrear - Manufacturing and administrative expenses are paid one month in arrear - Selling and distribution expenses are paid quarterly in advance - The company wishes to keep one month stock of raw material and also of finished goods - The company believes in keeping cash of Rs. 50,000 including the overdraft limit of Rs. 20,000 not yet utilized by the company.

3. (a) Why are the Letters of Credit (LCs) known as non fund based working capital finance and what role do they play in facilitating trade? (b) Is it right to say that the LCs do not involve any financial obligation or risk on the part of the issuing banker? Give your comments

. 4. What do you mean by ‘Short Term Integrated Funds Planning’? Discuss whether this planning is really practiced in the corporate world in India. 5. Identify the major players in the Indian Money Market. Discuss the major hurdles they face in their operations.

5. Study the Brooke Bond (India) Ltd case given in Block – 5 and answer the questions

given at the end of the case.

ASSIGNMENT

Course Code : MS-42

Course Title : Capital Investment and Financing Decisions

Assignment No. : MS-42/TMA /SEM-I/2016

Note : Attempt all the questions and submit this assignment on or before 30th April, 2016 to the coordinator of your study centre.

1. What is meant by cost of capital? How is cost of long term debt and preference share

capital calculated? How is average weighted cost of capital measured? Explain.

2. Define and explain the term, 'Capital Structure'. Critically examine the Net Income

approach and Net Operating Income approach to capital structure theories.

3. Discuss the various components of project planning. Explain the application of Work

Breakdown structure in monitoring and controlling a project.

4. What are the major global sources of financing? Distinguish between Foreign Direct

Investment and Portfolio Investment.

5. What is Financial Engineering? Explain the factors which motivate the finance manager to undertake financial engineering.


ASSIGNMENT

Course Code : MS-43

Course Title : Management Control Systems

Assignment No. : 43/TMA/SEM-I/2016

Note : Attempt all the questions and submit this assignment on or before 30th April, 2016 to the Coordinator of your study centre.

1. Discuss the interlinkages between some of the new management techniques such as TQM, JIT and Activity Based Costing, with the conceptual foundations of Management Control Systems.

2. Select any Organization of your choice and study in detail whether Responsibility Centers are essential for that Organization or not? If you think the Responsibility Centers are essential describe how the Organization should go about it.

3. A Fertilizer company has given the following budget expense for the production of 10,000 bags of a particular product. Per unit Direct materials Direct labour Variable overheads Fixed overheads (Rs. 1,50,000) Variable expenses (direct) Selling expenses (10% fixed)   Administrative expenses (Rs. 50,000 rigid for all levels of production)

Distribution expenses (20% fixed) Total cost of sale per unit Rs. 60 30 25 15 05 15

05 05 160 Prepare a budget for production of 6,000; 7,000 and 8,000 bags, showing distinctly marginal cost and total cost.

4. Explain as to how a service organization is different from that of a manufacturing

organization? Do these differences affect the control system design of these organization?

If yes how.

5. Study the Brooke Bond (India) Ltd case given in Block – 5 and answer the questions

given at the end of the case.

ASSIGNMENT

Course Code : MS - 51

Course Title : Operations Research

Assignment Code : MS-51/TMA/SEM - I /2016

Note : Attempt all the questions and submit this assignment on or before 30th April, 2016 to the coordinator of your study centre.

1. Define Operations Research. Also, give a brief historical background of Operations

Research.

2. ABC Company is engaged in manufacturing five brands of packed snacks. It is having

five manufacturing set ups, each capable of manufacturing any of its brands one at a

time. The cost to make a brand on these set ups vary according to the following table:

S1 S2 S3 S4 S5

B1 4 6 7 5 11

B2 7 3 6 9 5

B3 8 5 4 6 9

B4 9 12 7 11 10

B5 7 5 9 8 11

Assuming five set ups are S1 ,S2, S3, S4, and S5 and five brands are B1, B2, B3, B4 and B5, find the optimum assignment of products on these set ups resulting in the minimum cost.

3. What is goal programming? State clearly its assumptions. Identify the major differences between linear programming & goal programming.

4. A company has determined from its analysis of production and accounting data that, for a part number KC-438, the annual demand is equal to 10,000 units, the cost to purchase the item is Rs 36 per order, and the holding cost is Rs 2/unit/year.

(a) What should the economic order quantity be?

(b) What is the number of days’ supply per optimum order? (Assume 300 working days

in a year)

5. “Game theory provides a systematic quantitative approach for analyzing competitive

situations in which the competitors make use of logical process and techniques in order

to determine an optimal strategy for winning”. Comment.

ASSIGNMENT

Course Code : MS - 52

Course Title : Project Management

Assignment Code : MS-52/TMA/SEM - I /2016

Note : Attempt all the questions and submit this assignment on or before 30th April, 2016 to the coordinator of your study centre.

1. What are the phases of a project development cycle? Give the salient tasks under each

phase. What are the outlines of opportunity studies in project management? How do

there impact upon project feasibility studies?

2. Doubled Project Report (DPR) forms the foundation on which the entire superstructure

of the project is built – if it is weak, project cannot weather the turbulent times ahead.

Bring out the do’s and don’ts of a good DPR.

3. What is the concept of “Free Float” (Primary slackness) and “Total Float” (Secondary

slackness)? Bring out their significance in project management.

4. A good team-work speeds up project implementation justify. Developing self directed

projected teams is the key to improving effectiveness in project management. Elucidate.

5. Describe the objectives, planning procedure and organizational structure required for

commissioning of projects. What quality control methods are prevalent in project

management?

ASSIGNMENT

Course Code : MS - 53

Course Title : Production/Operations Management

Assignment Code : MS-53/TMA/SEM - I /2016

Note : Attempt all the questions and submit this assignment on or before 30th April,

2016 to the coordinator of your study centre.

1. “We have entered the age of technology; henceforth everything will be knowledge based.” Discuss the above in the context of increasing use of technology-based resources for achieving tasks.

2. Over the years, many variations on classical Delphi have been forwarded. Briefly

discuss these variants.

3. Capacity will be modified in response to demand. Demand will be modified in response to capacity. Which of these two statements is correct? Why?

4. What are the different criteria for scheduling jobshop production system? Give

their justification also.

5. Inventory of material provides operational flexibility. But, many flexible

operational systems need little inventory. Explain this seeming contradiction.

ASSIGNMENT

Course Code : MS - 54

Course Title : Management Information Systems

Assignment Code : MS-54/TMA/SEM - I /2016

Note : Attempt all the questions and submit this assignment on or before 30th April,

2016 to the coordinator of your study centre.

1. Define structured and unstructured decisions. Discuss the rational individual

models of decision making. What are the implications of these models to information system analysts?

2. How much importance should be accorded to implementation phase as part of the

total MIS development activity? Explain. Briefly discuss the various

implementation strategies. Under what circumstances are they suitable?

3. What are the various kinds of network topologies? Describe the types of

switching available in networks and describe the various applications to which

networks can be put.

4. Outline the basic sequence of steps to acquiring a DMBS. What steps are the most

important? Why should an organization be careful about placing over reliance on

“benchmark” tests in selecting a DBMS?

5. Write a detailed note on “the impact of computerization on our living style”.

ASSIGNMENT

Course Code : MS - 61

Course Title : Consumer Behaviour

Assignment Code : MS-61/TMA/SEM - I/2016

Note : Attempt all the questions and submit your assignment on or before 30th April, 2016 to the coordinator of your study centre.

1. Imagine yourself as a retailer for menswear and propose how you would use lifestyle

approach to succeed in your venture.

2. What is meant by subliminal persuasion? Explain the various subliminal techniques.

3. Define personality. What are the differences between the trait theory and the

psychoanalytic theory of personality?

4. What is a reference group? Name two reference groups that are important to you. In what ways do they influence you in your purchasing behaviour?

5. You are a marketing manager of a company that has started manufacturing washing

machines. How will you anticipate, analyse and respond to the post-purchase feelings of

your customers.
ASSIGNMENT

Course Code :           MS - 62

Course Title  :           Sales Management

Assignment Code    :           MS-62/TMA/SEM – I/2016


Note : Attempt all questions and submit this assignment on or before 30th April, 2016 to

the coordinator of your study centre.

1.(a) Explain the importance, scope and relevance of Sales Management Function in the current Indian business environment.

(b) Why and when personal selling method become’s appropriate and inevitable? Illustrate with two examples of your choice.

2.(a) Discuss the different types of selling skills that a salesman ought to possess in performing and discharging the responsibilities assigned.

(b)Sales presentation and Sales displays are two critical activities which are increasingly becoming most important for the marketer in promotion of the firms offering. Discuss the above statement in detail giving two examples.

3.(a) Briefly discuss different recruitment sources being employed by firms in the Indian context. Suggest suitable recruitment in the following situations.

a)Textile machinery/capital goods selling

b)Banking Products

(b)Pickup any Industrial product firm of your choice or you are associated with and examine the importance of monitoring and performance appraisal of sales force.

4.(a) Discuss the basic types of sales organizations you are familiar with. Bring out the major differences in terms of activities performed by sales organization Vs. marketing organization in a large manufacturing and marketing firm.

(b)Elaborate the importance of sales forecasting and sales quotas in managing the sales functions of the firm. How do there affect the performance of the sales personnel in discharging there job responsibilities. Discuss.
ASSIGNMENT

Course Code :           MS - 65

Course Title  :           Marketing of Services

Assignment Code    :           MS-65/TMA/SEM – I/2016

       

Note : Attempt all the questions and submit your assignment on or before 30th April, 2016 to the coordinator of your study centre.

1.Do you agree with the following statements? Justify your answer giving suitable examples.

(a)Growth in services is at the expense of manufacturing sector of the economy.

(b)In the case of services, consumers rely more on personal sources of information for pre-purchase evaluation.

(c)Service guarantees are beneficial for all the service firms.

(d)Customer waiting can be managed only by operations management.

(e)Service quality evaluations are not made solely on the basis of the outcome of the service, they also involve evaluation of the process of service delivery.

2.Study activity 4 given on page 47 (unit 10) of Block 3 of your course material and prepare your plan of action for the same.

3.Explain how important it is for a hotel located at a hill station to use „promotions‟ during off season. Also identify possible sales promotion schemes it can offer.

4.Explain the importance of physical evidence for the following:

(a)An airline

(b)A distance education institute

5.Study the „Case Situation‟ given on page 34 (unit 9) of Block 3 of your course material and evaluate the “preferred guest card” scheme.

ASSIGNMENT

Course Code : MS - 64

Course Title : International Marketing

Assignment Code : MS-64/TMA/SEM - I/2016

Note : Attempt all the questions and submit your assignment on or before 30th April, 2016 to the coordinator of your study centre.

1. Distinguish between the following:

(a) Free Trade Area and Customs Union

(b) Polycentric and Ethnocentric Orientations

2. Explain the various products – communications strategies available to an international

marketer, giving suitable examples.

3. Briefly explain the components of international advertising strategy. What are the

relative advantages of standardization and adaptation of an international advertising

programme.

4. What do you understand by the term ‘Political Risk’? Explain the strategies available

to international marketers for management of political risk.

5. A manufacturer of handloom products is planning to enter international markets. He

has a well established domestic business and wants to go overseas.

Discuss:

(a) The ways in which he can go international.

(b) What environmental analysis he has to undertake to understand the overseas

markets?

(c) The organizations he can approach which can guide him and facilitate his export

efforts.

ASSIGNMENT

Course Code : MS-91

Course Title : Advanced Strategic Management

Assignment Code : MS-91/TMA/SEM-I/2016

Note: Attempt all the questions and submit this assignment on or before 30th April, 2016 to the coordinator of your study centre.

1. Describe the concept of corporate planning. Discuss the implementation of corporate

planning in detail.

2. Discuss the nature and scope of corporate management and its role in non-business

organizations, giving examples.

3. “Different market structures have different viewpoints with respect to competition”.

Explain the statement with respect to market structures and sustainable competitive

advantage.

4. Discuss the issues and challenges in knowledge management in the present competitive environment.

5. Select any service organization of you choice and explain how Information Technology has enhanced the quality of service of this organization.

6. Write short notes:

a) Social Audit

b) Innovation and Creativity

c) Dynamic Environment

d) Narayana Murthy Committee


ASSIGNMENT

Course Code : MS - 92

Course Title : Management of Public Enterprises

Assignment Code : MS-92/TMA/SEM - I/2016

Note : Attempt all the questions and submit this assignment on or before 30th April,

2016 to the coordinator of your study centre.

1. “The development of public sector in India can be divided in three phases.”

Briefly discuss.

2. Briefly discuss the government‟s liberalization policy since 1991. Also, discuss

the implications of liberalization in the present context.

3. „Public Enterprises in India function at three levels of administration: Central,

State and Municipal.” Critically examine the statement in the present context.

4. Explain the relevance of marketing mix to public enterprises with special

reference to Product mix and Price mix.

5. Discuss any two major strategic issues arising out of disinvestment.

6. Write short notes on the following:-

(a) Retraining

(b) Board for Industrial and Financial Reconstruction (BIFR)

(c) Central Vigilance Commission (CVC)
ASSIGNMENT

Course Code :           MS - 93

Course Title  :           Management of New and Small Enterprises

Assignment Code    :           MS-93/TMA/SEM - I /2016

Note : Attempt all the questions and submit this assignment on or before 30th  April,2016 to the coordinator of your study centre.

1.What do you understand by entrepreneurial competency? Explain its role in entrepreneurship development?

2.How can an opportunity analysis  be conducted for the following:-

(a)A gift shop

(b)A bicycle store

3.What are the advantages of company form of organization as compared to Proprietorship/ One Person Company and Partnership form of organization? Discuss

4.Describe the tools of production planning and control used by a small entrepreneur.

5.What do you understand by family business? Explain the characteristics of family business and discuss the issues and problems of family business.

6.Write short notes on the following:-

(a)Industrial Policy Resolution 1991

(b)Market Demand

(c)Networking
ASSIGNMENT
Course Code : MS-95
Course Title : Research Methodology for Management Decisions
Assignment No. : MS-95/TMA /SEM-I/2016


Note : Attempt all the questions and submit this assignment on or before 30th April, 2016 to the coordinator of your study centre.

1. Explain briefly why data collection and data analysis should not be separated at the planning stage of any research project.

2. What do you understand by stratification of a population? Why is it said that stratified sampling improve precision?

3. Define Dichotomous data. Mention two reasons which make Guttman scale an impractical tool for the measurements of attitudes.

4. Two different varieties of mushroom were grown on 6 and 7 plots of the same size. At the end of the crop run, the following quantities of yield were observed for the two varieties: Variety I 16 12 11 13 15 17 Variety II 11 11 10 15 14 16 10 Using the Mann-Whitney U test, verify at 0.05 level of significance whether the two varieties of mushroom produce the same yield.

5. Yours is a consulting organization which undertakes business research studies. A prospective client visits your organization and wants to know the types of job your organization undertakes. What sort of pre-presentation handouts would you prepare before making a presentation to him?

MFP-1: EQUITY MARKETS

ASSIGNMENT

Course Code : MFP – 1

Course Title : Equity Markets

Assignment Code : MFP -1/TMA/SEM-I/2016

Note: Attempt all the questions and submit this assignment on or before 30th April,

2016 to the Coordinator of your Study Centre.

1. Discuss and analyze the major activities in distribution, allocation and listing of a

Public Issue.

2. Explain the Evolution of Indian Financial Markets since the Post Independence era

and comment on their present status.

3. Select any Stock Exchange of your choice and find out the grievances handling

procedure that is being followed in that Exchange. Give a detail report of your

findings.

4. Explain how the stock price can be obtained using the multi-period valuation

model with the help of a suitable example.

5. As a Portfolio Manager if you are asked to advise as to whether the diversification

of portfolio is to be carried out at asset level, industry level or geography level

which diversification strategy you would suggest and Why.

                                                  MFP-2: EQUITY DERIVATIVES

                                                                  ASSIGNMENT
Course Code : MFP – 2

Course Title : Equity Derivatives

Assignment Code : MFP -2/TMA/SEM-I/2016

Note: Attempt all the questions and submit this assignment on or before 30th April,

2016 to the coordinator of your study centre.

1. What are derivatives? Discuss the major types of derivative instruments and

elaborate the uses of derivatives. Discuss the scrip selection criteria for derivatives

segment.

2. List the various corporate actions due to which the prices of derivative contracts

has to be adjusted. How is the future price adjusted for dividends, stock split and

bonus issue?

3. What are ‘Options’? Differentiate between Put and Call options. Explain the

payoffs associated with writing put and call options. Discuss the different

strategies that are applied for using hedging options.

4. What is 'Clearing and Settlement’? Discuss the settlement mechanism of option

contracts.

5. What is meant by 'Mark to Market Margin' ? Explain the concept of Value At Risk

(VAR). Explain the different kinds of margins on Futures positions that are

required to be paid by the clients to the Exchange.

MFP-3: COMMODITY MARKET

ASSIGNMENT

Course Code : MFP – 3

Course Title : Commodity Markets

Assignment Code : MFP -3/TMA/SEM-I/2016

Note : Attempt all the questions and submit this assignment on or before 30th April, 2016

to the Coordinator of your Study Centre.

1. Make a detailed study on any two leading Commodity Exchanges in Europe and

prepare a note on how these exchanges are different from the exchanges in India.

2. Discuss the objectives, role and functions of National Bulk Handling Corporation.

3. Discuss the trends in Gold trade during the past 5 years. Also analyze the major

policy changes that have taken place in this.

4. Explain the major events that have led to the volatility in Crude Oil prices during

the last 5 years.

5. Describe the application of long and short Hedge in managing risk using

commodity futures with the help of suitable examples.